michael redd: make a new entrepreneurial vision a reality.
As a legendary former NBA star, Michael Redd’s story had been permanently written into the history books. Now, he wanted to bring his entrepreneurial vision to the world … and we had just the plan for him to make that vision a reality.
the problem.
NBA All-Star. Olympic gold medalist. Michael Redd’s legendary status as an athlete was already secure when he came to us, but he was ready to reveal a lot more about who he was and what he’d accomplished in recent years.
Michael had built himself – deal by deal – into a world-class investor and entrepreneur. He’d made over eighty-five investments and was continuing to build his business, but the world-at-large didn’t know much about these endeavors.
He also wanted to help encourage and train young entrepreneurs who were just starting out, become a professional speaker and business coach, and attract more prospective deals to his investment firm, 22 Ventures.
the process.
Michael came to us with a specific idea of how he wanted to “rebrand” himself to the world, how to talk about what he was doing, while also providing great value.
We interviewed him in-depth, and through that process, everyone in that room came to understand his true desires. He didn’t want to simply and crassly promote himself, Michael wanted to contribute, to give back, to teach, and to inspire.
the solution.
Through several more conversations, we presented a strategy that we thought
- a) suited his ambitions for giving back, and
- b) would accomplish his specific stated goals.
At this time, he had no personal Internet presence at all, so we were given a blank canvas, and he trusted us to build out the machine that would reintroduce Michael Redd to the world.
From zero to full and striking digital presence, that’s what we proposed to Michael Redd and his team, and that’s exactly what we delivered. We’re grateful to have been able to work with a force of nature like Michael. He is good people.
“I’m incredibly grateful for the excellent work Good People does for me and my team across multiple platforms.
From web design, to podcast production to social media management. They’re the top players in the game.”
Michael Redd, NBA All Star
And now, with his full digital presence on display publicly, he’s well on his way to telling the world his story (while tossing in a few NBA throwbacks along the way). Check out the rest of Michael’s site right now at michaelredd.com.
